Digital Marketing Specialist

Heartland Credit Union is the winner of the 2023 Community's Choice Award for Reno county in several areas, including "Best Place to Work!"

POSITION

Heartland Credit Union is looking for a Digital Marking Specialist to be a part of our marketing team. The ideal candidate will will be well organized and creative, with experience utilizing content management systems, solid Google experience, good graphic design skills and experience in social media marketing.

Heartland staff are eligible for an awesome benefits package including health and dental Insurance, paid Life & LTD Insurance, 401(k) plan, paid vacation and holidays, small friendly work environment, opportunity for advancement and much more!

ABOUT HEARTLAND

Heartland Credit Union has been providing exceptional member service for over 75 years! HCU is a member-owned financial cooperative established in 1948 and is currently serving over 38,000 members strong. Our small friendly work environment allows our employees to know our members we serve and fellow employees. As we continue to grow, we need great talent like you to be a part of our team and culture. We are community driven and are very active in the communities we serve by volunteering and supporting local events. HCU has many locations in Kansas including Wichita, Hutchinson, Newton, Haven, Hays, and Ness City. Learn more about Heartland Credit Union by going to www.hcu.coop.

SCHEDULE

Office hours - Monday- Friday.

LOCATION

This position is in the office. Support Center, 4000 N Monroe, Hutchinson, KS.

ABOUT THIS POSITION

The successful candidate will be responsible for the following activities:

• Creates, maintains, updates HCU's website to promote increased usage among members. Analyzes website usage and how to improve.
• Communicates with various department managers to obtain accurate and updated information for display on HCU's website. Integrates suggestions for new products and services to create an effective online marketing display.
• Works closely with other Marketing, IT, and Member Service personnel to coordinate website presentation with strategic objectives.
• Reports monthly on website performance with Google Analytics and provides recommendations to improve site performance
• Stays informed about new technologies and trends in remote delivery execution and communications. Applies current technologies to website functions.
• Identifies opportunities to improve website visitor satisfaction.
• Projects and maintains HCU's professional reputation on the Internet.
• Assumes responsibility for managing HCU's Digital Banking marketing system.
• Develops targeted campaigns within the HCU Digital Banking to support marketing campaigns and the strategic goals of the credit union.
• Design digital ads to support campaigns inside HCU Digital Banking.
• Pursues, supports, and encourages new technology and ideas in attempting to provide better member services.
• Assumes responsibility for HCU's social media channels
• Maintain all social media channels including Facebook, Instagram, Twitter, LinkedIn, Youtube, and TikTok.
• Develop and maintain a social media calendar that supports the strategic marketing plan.
• Create content for social media channels including graphics, video, and written posts.
• Provides superior service to our HCU staff.
• Ensures HCU staff are promptly and professionally served
• Attends meetings and training sessions as required.
• Proactively supports and advances HCU's culture and brand.
• Performs all other duties as assigned.

QUALIFICATIONS

EDUCATION/CERTIFICATION:

• Two year college degree or completion of specialized course in related field or equivalent and related experience.

EXPERIENCE:

• One to two years experience in website design, PC hardware and software configuration, programming, system design and network support functions.
• Previous experience with social media marketing is preferred.

SKILLS:

• Good time management, planning, and organizational skills.
• Able to communicate complex information clearly.
• Willing to learn and apply new knowledge.
• Able to coordinate well with other departments and personnel.
• Well-organized and attentive to detail.
• Able to meet deadlines and manage projects
• Excellent communication skills.
• Able to operate related computer applications and PC.
• Proficient in MS Office including Word, Excel and Outlook.
• Flexible and open to change.

OTHER REQUIREMENTS:

• Valid driver's license.
• Pass criminal background check, drug screen, credit check and past employment and education verification.

PHYSICAL REQUIREMENTS:

• Sedentary work; sitting most of the time.
• Exerts up to 10 lbs. of force occasionally.

BENEFITS
Check out a full list of our benefits on our Career Page by going to www.hcu.coop and then finding "Careers."

For immediate consideration:
To apply from our career site, go to Apply Now. If you are viewing from an outside posting board, go to www.hcu.coop, then find "Careers." You must create an account to apply and upload a resume. All inquiries are completely confidential.

Equal Opportunity Employer/Affirmative Action Employer
Heartland Credit Union is an Equal Opportunity Employer (EOE). Heartland provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability or genetics. Heartland hires and promotes individuals solely on the basis of their qualifications for the job to be filled. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. This practice applies to all areas of employment including recruitment, hiring, training and education, promotion, termination, compensation and all conditions and privileges of employment in accordance with applicable federal, state and local laws.

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